011CC is a new style t-shirt brand that was inspired by the international telephone number system.

The idea is to design a system of t-shirts for every season collection consisting of a code number system ranging from each country. We defined typefaces, visual identity, color palette, website, photography style, and tone and voice for 011CC.

Our minimal approach gave them a strong and consistent brand, simple, modern, and bold typography, clean design, and inventive details were the answer. Moreover, because of the specific audience, authentic communication is the key. We’ve devised a bold strategy, a distinctive identity, and products to successfully position the brand.

What we did: Strategy & Positioning, Visual identity, Product Strategy, Packaging, Copywriting & Tone of Voice, Website Design & Development, Printed Collateral and Merchandise