From California to Tokyo "One item will change the day" velvet by Sternberg forward T-shirt

Partnerships as a head of creative, content, and brand strategy for velvet BY STERNBERG, oversees all the content from creative communication to product strategy.

Partnerships are a fundamental constituent of our mission success. There are many opportunities to make a difference together. Velvet created a modern and contemporary image that affords the internationalization of the brand. Our strategy team realized a strategic check-up of the client’s brand platform aiming to strengthen it and to create a concept that was ultimately based on Graham and Spencer's philosophy. This concept was the starting point for the development of the entire branding and the campaign.

Following Graham and Spencer's philosophy of creating a beautiful and better world by delivering a luxurious, timeless and special piece for people, a team of Japanese designers with abundant knowledge and experience created it. We deliver modern, sophisticated, and basic items manufactured at a Japanese garment factory with high technology using high-quality materials.

To elevate reach and establish an audience in Japan and Apac region. Our objective was to following Graham and Spencer's philosophy of generating a buzz for fashion editors, and influencers and challenging the competition, going on to impact a secondary aim of spiking conversions and increasing sales.

From applications to branding, we developed a logo that is modern and focuses on clean lines, authenticity, minimalist, and luxurious (but striking) color palettes and packaging, essential for a fashion brand. All of the creative and branding communication transmit across all contact points such as OOH advertising, digital advertising, website, e-commerce, social and digital media.

Successfully launched e-commerce website and Tmall Global flagship store platform. Created short films and influencer videos. Received coverage by fashion-headline media about the brand and continue to create a newly designed product lineup.

What we did: Strategy & Positioning, Branding Communication, Copywriting & Scripting, Tone of Voice, PR Events, Product Strategy, Art Direction, Marketing Collateral, Digital Advertising, and Website & Social