The 011CC T-Shirt is a bold symbol of global unity, cultural pride, and connection—linking nations through every code.

The 011 Country Code (011CC) is more than just a t-shirt—it’s a system of connection, culture, and identity. Designed as a seasonal collection, each piece features a unique country code, creating a visual language that unites people across borders. Whether you wear it to represent your homeland, celebrate a place close to your heart, or showcase your global mindset, the 011CC t-shirt transforms national pride into a universal statement.

To bring this vision to life, we developed a cohesive design system that defines every aspect of the brand—from carefully selected typefaces and a distinctive visual identity to a thoughtfully curated color palette that reflects each country’s spirit. The 011CC website, photography style, and tone of voice were all crafted to enhance the storytelling behind each collection, making it more than just apparel but an experience that connects individuals worldwide.

With every season, a new wave of country codes will be introduced, allowing wearers to mix, match, and swap t-shirts that represent different nations. This ever-evolving collection ensures that global unity remains at the core of 011CC. Whether you’re starting conversations, making new friends, or simply repping your roots, the 011CC t-shirt is a bold yet minimal way to wear your connection to the world.

What we did: Strategy & Positioning, Visual identity, Product Strategy, Packaging, Copywriting & Tone of Voice, Website Design & Development, Printed Collateral and Merchandise