Activewear lines and workout clothes to fit multi-faceted lifestyles. Wear them to hang out than to work out.

Activewear is a fashion-forward brand that makes minimal pieces that can be easily styled into your daily wardrobe. From minimal design details that are ultra-soft fabrics that offer support without feeling too constricting. The theme was urban outdoor functionality as sportswear combines fashion that is made for adaptability and for those people who live an active lifestyle for their daily wear.

After the launch of Activewear with the new brand strategy, identity, products, and flagship stores, their fiscal year sales soared; up 15% for retail and 10% for wholesale.

What we did: Strategy & Positioning, Copywriting & Tone of Voice, Product Development, Art Direction, Season Catalog, Media Strategy, Website Design & Social, Printed Collateral