This season GW culls inspiration from the "The air, the color, and the rhythm”, harnessing the brand's Feel it a tagline, innovating the right balance of fabrics and shapes made for comfortable wear.

We continue to create strategic brand positioning that summarizes the essence and ambition of Global Work "The air, the color, and the rhythm”. And to make consumers' bonding experience what the brand stands for by continuing to strengthen the function end benefit and to elevate the brand essence.

What we did: Strategy & Positioning, Copywriting & Tone of Voice, Product Development, Art Direction, Season Brochure, Media Strategy, Website Design & Social, Printed Collateral