Adia Nutrition, which combines the power of 10 billion Probiotics “On-the-Go” that goes where you go.

The Nutrition drink industry is saturated with brands from the big market-dominating FMCG players. The challenge for Adia was to create their own place in the market. Adia Nutrition combines the power of 10 billion Probiotics “On-the-Go” that goes where you go. We created a brand identity comprising dynamics and playful elements – a sophisticated word mark combine with the logotype and vivid colors. The mark and colors were the foundation for the packaging program making it easy to navigate through different product categories and individual products. Also designed Adia’s website and all of the marketing collateral.

We create something that is clear and effective communication for the entire branding. What’s more, in the process of co-creation with the client on a personal level we are able to achieve implementing a sustainable strategy through a creative solution that fulfills both social responsibility and business objectives. One way we reduce down overall sizing of the packaging design, such as fill material, and paper waste through conscious design choices. An added bonus improves shipping efficiency, reducing costs as well as carbon footprints associated with the transportation of goods into the design.

We’re thrilled to have partnered so closely with Adia in helping to shape and bring this brand to life.

What we did: Design Strategy, Branding, Ideation, Product Strategy, Packaging Design, Copy & Tone of Voice, App Developer, Design Systems, Marketing Collateral, Web & Mobile Design