Breathe Activewear is the urban outdoor functionality as sportswear, combines fashion and everyday items.

Themed around ‘Play or Relax’, we created an entirely new brand identity and we deliver a more desirable brand experience campaign from digital to a short film that shows a vibrant day-in-the-life of a carefree and active lifestyle between a guy and a girl in the city, and how they easily switch between moments of relaxation and active play while being comfortably fashionable.

We were able to capture the theme and relating back to the product. An energetic new approach to art direction brings tactility and emotion to the brand. Everything feels slightly comfortable to the touched; we wanted to evoke the feeling of comfort and stay still active.

What we did: Strategy & Positioning, Brand Identity, Tone of Voice, Packaging, Art Direction, Campaign, Marketing Collateral, Website Design & Development