Commission work from the UN to create a campaign on their behalf to raise funding throughout Europe to support the restoration of Angkor Wat.

The UN was trying to put a fundraiser in Europe to collect enough money to restore Angkor Wat. It was a big challenge because the target audiences were people who were influenced by the great Swiss grid design, moved by European modern architecture, and appreciated the classical works of typography.

We Introduce a new visual communication strategy, identity, and design program that reflects the spirit. The sunset at Angkor Wat was the inspiration for the logotype. There are three major towers that are most prominent at Angkor Wat. The tallest of which was incorporated into the logotype. Today Angkor Wat is in the process of being restored. The key elements of the campaign message were successful.

What we did: Strategy & Positioning, Brand Identity, Print Campaign, Tone of Voice, Printed Collateral, and Merchandise