Humboldt Farms is California's leading and trusted source for quality cannabis.

The brand is committed to nurturing the body and soul and inspiring the mind by providing the world's best sun-grown flowers and highest quality cannabis products from the wild and beautiful, Humboldt County, California.

Our task is to developed and identify consumer insights and build brand strategy, digital, 360° communications to position Humboldt Farms as California's premier organic cannabis company in a growing market by using design to craft symbols, stories, and opportunities that shape hearts and minds for a new future.

Created brand identity, guidelines, tone and voice, and packaging from design to communication strategies. Developed product launch calendar. Suggested online/offline marketing plan for further growth, influencer marketing, etc. Provided influencer marketing content development.

We increased affiliate revenue by 300%. Within three months and we were able to double the size of Choos Kindly’s affiliate base program.

We're proud to have partnered so closely with HF in helping to shape and bring this brand to life.

What we did: Strategy & Positioning, Brand Identity, Tone of Voice, Packaging, Art Direction, Marketing Collateral, Illustration & Iconography, Website Design & Development