You’re the only one who knows the answer but that’s good enough, Feel it.

We created the original track “FEEL IT” by collaborating with Ai, a Japanese R&B/SOUL artist, which is inspired by the brand anthem for a deeper understanding of the brand message. Held an A-Capella competition with a $10,000 USD prize and the winners participated in the original Music Video with the artist. We also launched the microsite for further engagement, In-store POP, merchandising, and live event sponsorship.

The results were the brand on SNS followers increased by (40%), the microsite successfully raised engagement/interaction, and the sales increased by 15%, also we open a flagship store in Shibuya at the heart of fashion. The microsite design received an award Gold prize from (Web-Award) the music was highly praised and show interest and the track was live performed on the NHK TV show.

What we did: Strategy & Positioning, Tone of Voice, Product Strategy, Music Collaboration, Live Event Concert, Art Direction, Merchandise, and Microsite & Social