Google Fiber a high-speed internet service that’s 100 times faster than the competition. Access to that kind of high-speed internet can revolutionize a city’s businesses, schools, and infrastructure.

Creating Google Fiber's first launch campaign for Fiber and positioning Google for market leadership in Kansas City in just seven weeks. By positioning the benefits of Fiber as a civic cause that could transform the city, and architecting a shared mission that all of Kansas City’s stakeholders could participate in, the people of Kansas City actually campaigned for Fiber. We architect the shared mission, the core civic cause strategy, a unifying brand platform, an integrated campaign from TV to digital, and a community mobilization rooted in the best traditions of political organizing.

The results were 90% of neighborhoods reached their signup goal, exceeding Google’s expectations. Over 36,000 Digital literacy training hours were provided; 1,051 public housing units got access to no-cost Gigabit Internet through our Gigabit Communities program; 275 public buildings (such as libraries and community centers) received free Gigabit Internet through the Community Connections program; and Kansas City saw a 6% year-over-year increase in residential Internet usage.

What we did: Strategy & Positioning, Ideation, Brand Guidelines, Visual Design, Web & Mobile Design, Design Systems, Wireframing, Interface Design, Illustration, Infographic, Art Direction, Campaign 360 Touchpoints, Marketing Collateral, Motion & Videography