Google Takara is a Japanese treasure box to unlock business success

Develop a DM that will be opened, not thrown away. Increase local brand awareness of Google AdWords. Let customers experience and learn about its relevance to their business.

A locked, Japanese box: To unlock the box, the recipient had to look for a code on Google using AdWords. It contained a traditional Japanese experience explaining about the product. This was combined with local eDMs, microsites, retargeting banners, and workshops, creating a multi-touch campaign

The results were 1,000 DM were sent, 95% unlocked the box and 51% responded via an online form