Fashion that you feel “Now” the function that you can be convinced and the feeling that you can let go

The starting point – A new season and a new collection for us to capture for the Global Work fashion brand. The theme for the season was Wanderer, to departs from daily life and captures the feel, taking in, mastering it and owning it.

We paired the brand's beautiful season collection with the landscape backdrop in Chiba. We made sure the styling reflected the theme of the season collection with the subtleness of encounter experience that you can be convinced of. Luckily for us, the sun shone brightly on us all day and gave us the most beautiful early morning light.

Especially thanks to my crew and everyone on the shoot.

What we did: Strategy & Positioning, Copywriting & Tone of Voice, Product Strategy, Season Brochure, Season Campaign, Art Direction, Printed Collateral, Website & Social