Let’s talk about the ‘comfortableness of clothes’. From the moment you put it on, it becomes a part of you and moves as you desire. It purely assimilates with you. A stitch by stitch, a cloth by cloth that gently caresses your skin like a breeze

We deliver a clear brand promise starting from a consumer point of view asking, what are ‘clothes’? Are they mirrors that reflect my truth? Do they bring out something inside of me? Or are they wrapping papers that beautifully wrap me up? Should clothes be cool? When you say ‘I love this outfit!’ where does the ‘love’ coming from? Who decides whether it suits you or unsuits you; good or bad; new or old; in or out? Can I trust someone’s saying ‘It looks great on you’? Can’t I be chubby? Am I too skinny? Too short? Or tall? How difficult ‘clothes can be?

Let’s talk about the ‘comfortableness of clothes’. From the moment you put it on, it becomes a part of you and moves as you desire. It purely assimilates with you. A stitch by stitch, a cloth by cloth that gently caresses your skin like a breeze, a cutting by cutting that makes you forget the existence of clothes the moment you wear them…those functional yet beautiful, small details are weaved into one clothes. How fortunate it is to be wearing ‘comfortable clothes’.

Clothes that GW creates. They don’t just exist to show you off or pursue only function and practicality. They are "just right" for you and for your everyday. They are delicate, bold, logical, emotional, gentle, cool, cute… Yes, clothes are you. We will keep creating only the clothes that are truly precious to you and that you can feel with both your body and heart.

We successfully launch and helps define a clear brand promise for GW and consistently deliver effectively on its brand communication across all touchpoints of the customer experience journey. The sales increase (20%) serves its brand promise well.

What we did: Strategy & Positioning, Copywriting & Scripting, Tone of Voice, Music Collaboration, Product Strategy, Music Collaboration, TVC Campaign, Art Direction, Marketing Collateral, and Website & Social