Humble Potato is a down-to-earth neighborhood eatery, serving our interpretation of comfort food with a Japanese flavor twist.

Humble Potato is a down-to-earth neighborhood eatery, serving our interpretation of comfort food with a Japanese flavor twist. A passion for good eats, urban arts, and cultural diversity.

Los Angeles restaurateur Eric Ong approached us about developing the brand for his upcoming eatery, Humble Potato, we added the creativity and the concept of developing the entire brand strategy, the brand communication marketing material, restaurant design, and packaging for all the multi-channel that touch all areas of the customer experience and more, we worked closely together with Eric to make his vision of Humble Potato a reality.

The result is a vibrant, modern interior popping with Japanese flair and a brand that reflects the menu itself - one part Japanese flavor, one part American comfort, and a generous splash of L.A. style.

What we did: Brand Identity, Tone of Voice, Illustration, Packaging, Art Direction, Printed Collateral, Environmental Design, Website Design, and Development