Nourish, we believe in the connection that happens over a shared meal. For us, it is never “just food”. For us, food is theater, food is medicine, and food is fun!

Nourish specializes in the delivery of high-end snacks, beverages, and food services to growth-oriented tech companies without their own onsite kitchen infrastructure. Their clients are brilliant people focused on solving significant, worldwide problems.

Nourish needed a subtle and clear brand identity giving space to the companies using their kitchen infrastructure, and allowing for their brands to take the stage. The challenge was to create a distinctive set of visual elements that would be recognizable yet wouldn't overpower their client’s brand.

Based on Nourish's mission a brand strategy, tone of voice, and messaging hierarchy was developed, followed by a full visual identity with a design focusing on the valuable conversation between brands and people, that appealed to a loud and outspoken tone of voice that is healthy and fun compared to other food services. The strong tone of voice is humanized and grounded with a complimentary clean modern shapes logo mark to add a warm and playful touch to the dynamic. The mark were incorporated sublimity with the idea of healthy connection and approachable typography into the brand experience through creativity and connection.

Centering the brand's logo mark at the heart of the brand, the brand identity uses an Avocado shape a logomark, and bold typography to convey an unmissable brand message and stand out against the sea competitor brands. The brand's outspoken tone of voice, iconography, photography, and typography are balanced with a neutral brand palette and flat illustration elements to reinforce the Nourish brand that's strikingly recognized from the distance without overpowering their client’s brand.

What we did: Strategy & Positioning, Brand Identity, Tone of Voice, Packaging Design, Iconography, Art Direction, Website Design & Development Marketing Collateral