Call to action inviting Angelenos to participate in helping to solve one of our most pressing challenges - LA transportation and mobility.

The mayor City of Los Angeles wanted to create a way for Angelenos to be more involved in helping shape LA’s transportation system. The idea is to create a communication brand and platform to get people excited about efficiently using, traveling, and improving the streets of LA.

In every direction, Los Angeles lives through its streets. Let’s take a look at Wilshire; a street that connects us all from the ocean to Downtown and everywhere in between. From our neighborhoods and businesses to the cultures and the people, our streets, and what makes LA, LA.

What we did: Brand Identity, Tone of Voice, Illustration, Infographic, Art Direction, Printed Collateral, and Merchandise