Lawson-Fenning is a Los Angeles-based furniture and furnishing company with strong vintage influences.

The company's rich aesthetic of modern shapes combine with the playful forms of classic mid-century modernism and the efficiency of Stark Modernism, showcases the 1940s, 1950’s and 1960s eras.

We worked with Lawson-Fenning furniture to help them rebrand and redefine their brand identity and give them a new look, strategy, tone of voice, and digital and OOH presence. Our solution and approach began with concept work sessions and interviews of the Lawson-Fenning owners, staff, and clients. Clearly understanding Lawson-Fenning's clients and the company's goals, We conceived that the holly flower, which reined as an influential pattern from the 1940s’ through the '60s, capitalized the Lawson-Fenning concept, along with a Stark Modernism appeal. Thus its logotype of individually hand-drawn letters reflects its vintage heritage and communicates its playful forms of mid-century modernism with a clean look at its BEST.

What we did: Strategy & Positioning, Brand Identity, Tone of Voice, Iconography, Art Direction, Printed Collateral, Environmental Design, Website Design & Development