The Global Nuclear Disarmament Fund they were able to dismantle a stockpiled nuclear weapon.

Project Information↴

Peace is Disarming is more than a bold tagline chosen to complement the charm’s unusual origin— it’s the premise for a larger movement for peace. We created a new kind of peace symbol. By donating to the Global Nuclear Disarmament Fund they were able to dismantle a stockpiled nuclear weapon. We then created a charm out of the metal reclaimed from that weapon. We took something destructive and made it constructive.

What we did: Brand Identity, Tone of Voice, Product Development, Art Direction, Packaging, Art Direction, Printed Collateral and Website Design